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Lisa's interview with Dave MastovichPosted 11/06/15
FIND YOUR HAPPY PLACE WITH A TWIN POP AND SOME NO BS MARKETING
Nov 4, 2015 by Dave Mastovich
Have you ever enjoyed a Twin Pop? Those tasty treats found at places like Walmart and Giant Eagle are produced by The Ziegenfelder Company headquartered in Wheeling, West Virginia.
I had the chance to interview Lisa Allen, their Chief Executive Officer, as a guest on my No BS Marketing Show. When I asked her about their Big Idea, she said the Ziegenfelder Company follows three simple rules for their products:
1. Looks good. 2. Tastes good. 3. Doesn’t cost a lot.
Read more on Dave's blog!